Rare Consulting and Research

Marketing rare disease brands is different. It requires a deep understanding, connection, and commitment to the many stakeholders impacted by these diseases. Also the dynamics of these specialized products and markets demand an approach that embodies greater efficiency.

However, many of the basic marketing principles still apply. A brand is not just a product. Whether the audience is 50 patients – or 50 million patients – the value of the brand must be communicated effectively to ensure stakeholders establish a relationship with your brand.

At Rare Expertise we know how to target and communicate with the many varied audiences involved with these diseases so the value of your brand is understood. We also know that many client teams have limited resources, and we created tailored solutions based on that knowledge.

Consulting / Marketing

  • Branding
  • Corporate Communications
  • Disease State Education
  • Licensing Evaluation
  • Patient Identification and Activation

Research

  • ATU Studies
  • Clinical Trial Planning
  • KOL Identification
  • Message and Positioning Studies
  • Patient and Caregiver Attitude Studies
  • Pricing Studies
  • Unmet Needs Evaluation

Strategy

  • Commercialization Planning
  • Launch Plans
  • Message Development
  • Patient Advocacy Outreach & Planning